About WAM architecten

Wilfried van Winden established WAM architecten in 2009.

WAM  architecten is a young and dynamic bureau which can nevertheless rely on more than 30 years’ experience in the domains of public and private buildings and infrastructure studies. In conjunction with a team of committed professionals, WAM architecten works on a diversity of projects that make an essential contribution to our built surroundings and inclusive society.


WAM architecten is distinctive for its exploratory approach, inventiveness, focus on pleasure and enthusiasm, with which it strives to realise beautiful buildings and surroundings in close consultation with the client. These projects might be small interventions, such as a porch, or real eye-catchers, such as the renowned Inntel Hotel in Zaandam. WAM architecten does not employ a single style that is universally applicable in order to achieve this. Together with the client, WAM architecten stage-manages an urban setting or a building, achieving a result that is pleasurable and beautiful while also dovetailing perfectly with the desired atmosphere.

Circular economy and sustainability are integrated in the studio. For each project ambitions are made explicit. The project Woodstick links the circular economy to the inclusive society. It combines companies upcycling of waste flows with housing based on the inclusive en social society. In the project ‘Professor Schoemaker Plantage’ all houses will be neutral in energy costs. Central theme designed by Dick van Gameren (Mecanoo) is the new Delft School. The urban design is characterized by narrow streets and intimate squares: a fusion of past and present.


Fusion architecture is the name of the approach that WAM architecten has adopted as its modus operandi. Fusion is not a style but a mindset. It involves an open-minded strategy that accepts no taboos. The growing diversity of cultures and subcultures in contemporary society calls for a new architectonic strategy. Fusion stands for an inventive way of mixing and interconnecting present and past, East and West, tradition and innovation, abstract and figurative architecture, and high and low culture. This generates novel expressions that correspond to specific cultural and local wishes and customs.

Ornamentation – decorative architecture – makes a fundamental contribution to this. Pursuing the Fusion strategy, WAM architecten devises a characteristic, fitting solution that gives due consideration to the urban and social context for each architectural assignment.

Wilfried van Winden CV

Wilfried van Winden

is a renowned Dutch architect who is particularly worldwide celebrated for his iconic design of the Hotel in Zaandam in the Netherlands. The striking building is exemplary for the Fusion Architecture that Wilfried van Winden champions.

Education and work

Wilfried Van Winden studied architecture at Delft University of Technology. He co-founded the Molenaar & Van Winden Architecten bureau in 1985.

Van Winden left this practice in January 2009 to establish his  new, independent practice: WAM architecten. Besides his design for the Hotel in Zaandam, Wilfried van Winden’s major projects include the biggest mosque in The Netherlands, the Essalam Mosque (Rotterdam), De Oriënt residential complex in The Hague, the residential development De Marquant (Breda) and currently the Embassy and Consulate for the Kingdom of Saudi Arabia in The Hague. The hotel in Zaandam was nominated for the Mies van der Rohe Award 2011.

Reuse of  Office space  and the design of the Cinema Pathé in Leeuwarden are amongst the works in progress.

An investigative and critical architect

Alongside his work as a designer, Wilfried van Winden conducts research and writes articles and essays on a diversity of subjects. A comprehensive study into the design of Dutch and German motorways resulted in the 2007 publication De diabolische snelweg (The diabolical motorway/ co-author Wim Nijenhuis).

In 2010 Van Winden published a theoretical tract  Fusion: Pleidooi voor een sierlijke architectuur in een open samenleving (Fusion: An appeal for a decorative architecture in an open society; Amsterdam: SUN Publishers), in which he advocates a decorative architecture as a Fusion of different identities and phenomena. Fusion Architecture represents an inventive way of linking present and past, tradition and innovation, abstract en figurative architecture. This generates a novel expressiveness that corresponds to specific local practices but is at the same time universal.


Wilfried van Winden often gives lectures and regularly participates in public debates and symposiums around the world. At the invitation of the Danish Lousiana Museum for Modern Art, WAM architecten contributed in 2011 to the exhibition, ‘Frontiers of Architecture III Living Homeland’. In 2015 he exhibit his work in Belgrade (Serbia) and in 2016 in Mumbai (India).

Currently Van Winden is researching and writing an essay on The Grand Central Terminal City in New York  to be published in 2017. (ed. Ton Schaap)

In September 2017 Van Winden will be keynote speaker in Belgrade (Serbia)  and exhibit his work at the conference Keynote Talks-Case The Netherlands